My latest Obsession and why I do what I do!

Parah Noir

I am in love with Parah Noir. Why? This line is seductive, refined and sensual, yet sold at a price lower than Parah Couture! Every time I view this line, my heart starts racing. It is the type of order that puts me into full on watch-the-calendar mode, awaiting the UPS driver’s visit in the Spring. It is drop-him-to-his-knees gorgeous, and frankly makes me feel the same way.

Every day I am asked how I got into this business. I love what I do. Lately, though, with the economy being less than wonderful, I have had to answer this more often. So I began to revisit the “why” for myself. I am passionate about lingerie for so many reasons and when I view a line like Parah or Carol Malony, I am reminded of some of the many whys. Recently, I opened an order that I placed six months ago. One piece was specifically for me. Two friends were in the store when it arrived and I think they may have thought I was insane while I was jumping like a child with joy at the arrival of the the tiny package. Then I opened it and one friend in particular immediately understood. It was drop-dead gorgeous and brought so much excitement. Now, I realize that in the the big picture this may seem frivolous. I can assure you, raising two children in a modern world, I think about life’s lessons constantly. The truth is, I ordered the bra as I was undergoing surgery to remove tumors from my breast. I was celebrating being a woman for myself in a way that made me feel fantastic even though I have scars now. What I realized is that balance is key to everything. So while we donate our time and resources to things we believe in, give generously of ourselves to those we love, there is room for some frivolity as well. The bra came and I celebrated the fact that I still love being playful, sexy and strong and can do so even with the scars!