The Bra- A History and Why We LOVE Them

Carol Malony peek-a-boo

Carol Malony  All Tied Up
Carol Malony All Tied Up

The bra is almost 100 years old (we’ll be having a bash on its birthday—stay tuned). It was first invented to free women from the discomfort of whalebone corsets. (A practical little item where bones, yes bones, are cinched tightly around your own bones…the ribcage, to suck it in and push them up. Why would we want to move away from that?). In 1914, Mary Phelps Jacob invented and patented the first brassiere. Jacob sold her rights to the patent to Warner’s Corset Company for $1,500 after unsuccessful marketing attempts. Sad but true, the patent value was later determined to be $15 million. (Whaaaat??? That’s fair!)

The bra has had a bumpy history (hehehe)—from flattening breasts in the 1920’s; to lifting and separating in the 1930’s; to the sweater era of the 1950’s with missile shaped bras beneath (thankfully we’ve moved on); to burning of the bra in the 1960’s because the bra was seen as oppressive. Oppressive? I think not! What I’ve got on right now would bring a man to his knees!

Finally, the 1970’s gave way to the new attitude of women realizing that sexy could be empowering when women took control of their own sexuality. When the 1980’s rolled around, bras became clothes in their own right. Thanks to our gal Madonna (we love you Madge!) and Jean Paul Gaultier, underwear as outerwear was all the rage!

Enter the modern bra, and the reasons we LOVE them-

They provide us with an outlet of self expression. They allow us to convey a mood or emotion, and we can choose if people get to know about that mood or not. We select them as we do art and we revel in the excitement of finding “the one” for “the one”, even if that changes.

Celebrating the power of the bra at The T-Bar, we are offering 20% off all Carol Malony Lingerie for the remainder of November. Um, saweeet!

Tell all your girlfriends, share in the reverie with us, and COME PLAY!